Pathway to the new world of Digital Possibilities

Old world: Give customers what they want when they want it

New world: Give customers what they need before they know they need it and deliver it at the speed of life.


Create a connected, friction-less experience that engages consumers more deeply than ever before.


Create a viral buzz that is more powerful than what you can expect from your marketing agency.


Create a personal experience by delivering interactive messages that are aligned to preferences.


Place the power of curation in the hands of the consumer so they experience a unique, personalised session created just for them.

Why Trader Ecommerce?

There’s a multitude of ecommerce solutions available on the market today. It’s often overwhelming for the business executives who need to make the choice. And while there are many options that can fulfil the web channel needs of a business, most of them fail to deliver on the core elements that users expect from an ecommerce experience today.  A customer journey that starts from before they hit your site, to when they exit post-purchase, and when they return to purchase again.

Our experience of driving huge ecommerce sales growth for some of Australasia’s largest organisations (Woolworths Australia, Countdown, BWS, Dan Murphy’s) has helped us develop a framework that integrates all of the key elements; prediction, personalisation, customisation, digitisation and socialisation. This delivers an ecommerce experience that is truly focused on the customer.

As a business executive it’s also important to consider all the processes that happen once the customer hits buy.  Such as connecting the sales from your website to your backend systems allowing you to automate your processes and therefore unlocking all those opportunities to enhance efficiency in your business. This is where you can make your business more digital and connected. Let us help get you started.

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

“Woolworths’ Supermarkets implemented Olympic Software’s Trader ecommerce platform in 2012. During this time, annual ecommerce sales has grown from $135 million to over $1 billion. The platform has also been implemented in Woolworths’ Endeavour Drinks Group with BWS going live in 2017 and Dan Murphy’s rolled out in the first half of 2018.

In May 2017 WooliesX was established, a new business that combined our digital, e-commerce, data, and customer divisions. To support the business Woolworths entered into a 2 year transitionary arrangement with Olympic Software to acquire our versions of the Trader platforms and to assist in building WooliesX knowledge and capability to develop and enhance our ecommerce platforms.

As part of that arrangement, Olympic Software was required to deliver by June 2018 enhancements and management metrics to support Woolworths to achieve a fourfold increase in current eCommerce transaction volumes. That target has been achieved ahead of schedule and Olympic has now handed over platform performance to the WooliesX platform team.

We thank Olympic Software for their contribution, they are a valued business partner.”

Tom Whelan

CDTO, WooliesX

“Use of the website has grown beyond our expectations. Shop faster is the underlying theme and it does seem to be working as the average amount of time people spend shopping on the site has dropped.”

Adam Hudson

National Online Manager, Woolworths NZ

“The Olympic team are disciplined, solutions focused, and professional in their approach.”

Blair Cooper

General Manager, Lamb Club (Integrated Foods Limited)

Don’t Be Shy – Get in touch re Trader Ecommerce

If you’re ready to learn more about Trader Ecommerce, please complete the form below to get more info or to see a demo.