When is a Business Card a Lead?

When is a Business Card a Lead?

I went to speed networking last night and was given more than 30 business cards. This raised a few common issues in selling: Where do my leads come from? How do I follow up a business card? When should I discard a business contact? The next day I reviewed the cards...
Kick Start 2014 with Nurture Marketing

Kick Start 2014 with Nurture Marketing

Now that we’re all back into work after the Christmas break, it’s important to re-build the momentum that we finished 2012 with.  Most of us will have noticed that the level of inbound activity slowed in January as our customers enjoyed a break from their...