It’s been an exciting few weeks with Microsoft announcing that they purchased LinkedIn for a jaw-dropping $26.2 billion in cash! The big question though is what will happen next, and what impact will it have on you?

I’m personally very excited about the acquisition and what it means for our customers. But, being keen on the facts, thought I’d do some research to see how everyone else felt, and get some opinions on the whys and wherefores of the purchase.

I started off by asking Microsoft CEO Satya Nadella why he bought LinkedIn: “The opportunity for Office 365 and Dynamics is just as profound. Over the past decade we have moved Office from a set of productivity tools to a cloud service across any platform and device. This deal is the next step forward for Office 365 and Dynamics as they connect to the world’s largest and most valuable professional network. In essence, we can reinvent ways to make professionals more productive while at the same time reinventing selling, marketing and talent management business processes.”

Good, sound reasoning from Satya. I like it. From my point of view and that of Dynamics CRM (where we’re targeting Customer Engagement through Personalised, Proactive and Predictive engagement), this acquisition provides access to data for both increasing sales and for enhancing existing customers to improve predictive analysis.

Next, I asked Scott Kessler, an analyst at S&P Global Capital, what he thought of the opportunity. He says he’s sceptical of the transaction because it’s a “large deal at a premium with a lot of work to be done.”

A not unreasonable observation, and, as Scott observed, the deal was certainly not pocket money. Certainly Microsoft can drive market direction when it sees a benefit, for example, IE or The Cloud. I see considerable benefit coming from this investment; it’s a deal that puts Dynamics in the headline.

Lastly, I chatted to Sarah Smith, well-known Operator and investor in internet companies since 2007. She explained her view on which companies are most likely threatened by the deal. She mentioned the huge leg up in the B2B sales space, and her concern about the threat it could pose to other CRM companies such as Salesforce and Oracle’s CRM business. They’re not unreasonable concerns either, but life’s like that, Sarah.

In summary, this is one surprise that is going to make you very happy if you are a Microsoft customer – but not if you are a competitor. As a Microsoft reseller, the Olympic team and I think the news is all good and that there’s good reason to wet the baby’s head!

John Biggs is a CRM Consultant with Olympic Software. He enjoys helping our clients to improve their sales using Microsoft Dynamics CRM. He often shares relevant information and articles on his social media channels. You can follow him on Twitter, connect with him via LinkedIn or contact him at: